468 Insider

468 Insider is a customizable mobile app that drives visitor engagement and commerce for communities by rewarding users for visiting places. 468 Insider can help any community, large or small – from towns wanting to improve the tourist experience to universities needing to orient new and prospective students.

By deploying their own Insider app, organizations can go beyond basic maps and directory listings to make their communities more engaging for visitors and more rewarding for local businesses.

468 Insider apps are easy to create, manage and dynamically update. Through a user-friendly online control panel, an app can be customized to convey an organization’s brand, including logo, color scheme and content pages throughout.

With a 468 Insider app, the more places visited, the more points earned. Points can be redeemed for goods or services. The app’s Explore button takes visitors to your community’s map, which has pins indicating places of interest. Clicking on each pin on the map gives users more information about that location.

Assigning points to locations in your app creates incentives for users to visit more places. Each location can be assigned a point value, to be collected when users are within GPS range of a location. When users push the app’s “Collect Points” button while physically visiting a location, points are added to their Account page.

Points can be redeemed for goods or services at Rewards locations, creating incentives for users to not only visit, but make purchases while they are there. Hitting the “Redeem Rewards” button while physically at a Rewards location brings up a key pad for place owners to enter a code to deduct points from a user’s account in exchange for a reward of their choosing. Rewards locations create an opportunity for organizations to monetize or sell placement within their 468 Insider app.

The 468 Insider online control panel provides valuable data to organizations about their visitors’ activity, volume and origin. Automatically generated reports show popular destinations, periods of peak activity, and where visitors are from.

Communities must constantly find new ways to expose their attractions and services to a larger audience. In an increasingly digital and mobile world, they must go beyond traditional marketing to stay relevant and engaged with visitors. By rewarding presence, 468 Insider helps communities better engage their visitors while driving commerce for local businesses.